Back to Case StudiesPremium bar and lounge chain Blue Martini in Orlando finds a new location, concept and updated technology package.
Project Details
After 10 years at the Mall at Millenia, Blue Martini Orlando has moved to International Drive on the South side of Orlando. Conveniently located next to the Orlando Convention Center as well as several hotels and other tourist attractions, the nighttime hot spot and local favourite appeals to business professionals, out of town guests and loyal local customers.
Designed by Tom Griffin, Owner of Griffin Automation of South Florida along with David Chesal, Robe’s Entertainment & Leisure Business Development Manager, the latest location incorporates a new concept featuring a lighter and brighter environment to render colour changes more accurately. What once was a single-colour environment in order to preserve corporate identity with just red, blue and amber is no more, with an ever-changing choreographed colour pallet taking its place. The new space also features lighter textures and paints with real wood and premium finishes.
“While attending the Annual Blue Martini Management Convention in Orlando last September, Owner Mark Vasu asked me to elevate the customer experience with a new lighting package while delivering today’s technology,” explained Chesal, and in order to achieve this, he and Griffin went back to the drawing board and upgraded all the single colour variant Anolis products to RGBW and RGBA and incorporated the latest Robe moving light technology.
First on the list was accenting the new lighter / brighter interior design format. “Mr. Vasu was adamant about accent lighting because of the new interior colour scheme and the expense involved in using real wood and stone,” said Griffin, who used Anolis ArcSource™ 4MC’s throughout to highlight interior embellishments including the wood lattice. Robe Scan 250XTs and a Faze 800 FT haze machine were also used to enhance the interior setting.
Next Griffin and Chesal went to work on adding the latest Robe products. Utilizing the ROBIN MiniMe with its onboard LED engine and full video output allowing users to load their own content, Blue Martini can take advantage of close proximity to the Convention Center by using this fixture as a marketing tool and uploading custom content for corporate events and nightly specials. With its versatility and customizing capabilities, MiniMe’s have been incorporated at other Blue Martini locations including other Florida stores in Miami Brickell, Fort Lauderdale and Naples.
Blue Martini also wanted a comprehensive exterior lighting package to enhance the overall customer experience. Griffin used this directive to create a warm and welcoming environment. Anolis ArSource™ 1MC fixtures surround the fire pit while ArcSource™ Inground 24MC’s uplight the palm trees. ArcLine™ Mini Outdoor 36 fixtures are incorporated into the exterior window shutters and the open air patio is lit by ArcSource™ Outdoor 4s. Lastly to highlight the building frontage two Robe CitySkape Xtremes are placed on the rooftop.
“I have true peace of mind because the out of the box success rate for all these fixtures was 100%, which keeps driving me to exclusively use and specify Anolis and Robe products in the demanding entertainment and hospitality environment where flawless performance is required 365 days a year,” stated Griffin. “I am truly fortunate to have been entrusted to implement the new lighting package at this flagship property. At the grand opening Mr. Vasu told me it was exactly as he’d imagined it … and that I had nailed it!”
In total Griffin used close to 1,500 Anolis and Robe fixtures combined. In addition to upgrading the lighting, Griffin also updated the video system to an Aurora 4k video matrix switcher and Planar LCD monitors. The Planar Clarity Matrix LCD video wall enhances the lighting with a stunning 4k graphics package.
Designed by Tom Griffin, Owner of Griffin Automation of South Florida along with David Chesal, Robe’s Entertainment & Leisure Business Development Manager, the latest location incorporates a new concept featuring a lighter and brighter environment to render colour changes more accurately. What once was a single-colour environment in order to preserve corporate identity with just red, blue and amber is no more, with an ever-changing choreographed colour pallet taking its place. The new space also features lighter textures and paints with real wood and premium finishes.
“While attending the Annual Blue Martini Management Convention in Orlando last September, Owner Mark Vasu asked me to elevate the customer experience with a new lighting package while delivering today’s technology,” explained Chesal, and in order to achieve this, he and Griffin went back to the drawing board and upgraded all the single colour variant Anolis products to RGBW and RGBA and incorporated the latest Robe moving light technology.
First on the list was accenting the new lighter / brighter interior design format. “Mr. Vasu was adamant about accent lighting because of the new interior colour scheme and the expense involved in using real wood and stone,” said Griffin, who used Anolis ArcSource™ 4MC’s throughout to highlight interior embellishments including the wood lattice. Robe Scan 250XTs and a Faze 800 FT haze machine were also used to enhance the interior setting.
Next Griffin and Chesal went to work on adding the latest Robe products. Utilizing the ROBIN MiniMe with its onboard LED engine and full video output allowing users to load their own content, Blue Martini can take advantage of close proximity to the Convention Center by using this fixture as a marketing tool and uploading custom content for corporate events and nightly specials. With its versatility and customizing capabilities, MiniMe’s have been incorporated at other Blue Martini locations including other Florida stores in Miami Brickell, Fort Lauderdale and Naples.
Blue Martini also wanted a comprehensive exterior lighting package to enhance the overall customer experience. Griffin used this directive to create a warm and welcoming environment. Anolis ArSource™ 1MC fixtures surround the fire pit while ArcSource™ Inground 24MC’s uplight the palm trees. ArcLine™ Mini Outdoor 36 fixtures are incorporated into the exterior window shutters and the open air patio is lit by ArcSource™ Outdoor 4s. Lastly to highlight the building frontage two Robe CitySkape Xtremes are placed on the rooftop.
“I have true peace of mind because the out of the box success rate for all these fixtures was 100%, which keeps driving me to exclusively use and specify Anolis and Robe products in the demanding entertainment and hospitality environment where flawless performance is required 365 days a year,” stated Griffin. “I am truly fortunate to have been entrusted to implement the new lighting package at this flagship property. At the grand opening Mr. Vasu told me it was exactly as he’d imagined it … and that I had nailed it!”
In total Griffin used close to 1,500 Anolis and Robe fixtures combined. In addition to upgrading the lighting, Griffin also updated the video system to an Aurora 4k video matrix switcher and Planar LCD monitors. The Planar Clarity Matrix LCD video wall enhances the lighting with a stunning 4k graphics package.
